Prestigio Addreality (the Software) is a powerful cloud-based Intelligent Digital Signage (IDS) Solution (IDSs) provided to business with such functionality as gender detection, age detection, emotion recognition and traffic detection. The parameters are used as triggers to playback as much as relevant content about products on demo shelves in retail POS according predetermined scenarios.

As a part of Software there is a function to use the Client’s existing system of video analytics to determine the gender (male of female) and the age (elderly, adult or young), their emotions (3 grades) and the quantity of views within the field of vision of the camera. Only the classified parameters are used for statistics and analytics purposes. Meanwhile the Software has no function of the given video recording or image shooting, as well as storage of such data as photo, video, audio sequences and others, which would allow to identify specified individuals.

Prestigio Addreality IDS may include optionally second camera installed on top of IDS module with sensor face turned down to control products presence on demo shelve. It uses image recognition AI framework, tuned only for product images recognition with purpose to trigger tasks to merchandisers to fix problem of products absence on the demo shelve.

Face recognition algorithms or other algorithms for the identification of the specified individuals using the data from cameras are not applied in the Software. The transmission and (or) storage of images (as well as video and (or) audio) is not performed through the Software.

As a result of using the Software, the Client receives the analytical and statistical information in the form of graphs and charts, containing the approximate data about gender, age or quantity of visitors in the place of the Software’s described functions application. At the same time, it is not possible to identify specified individuals on the base of the given analytical and statistical information. Moreover, as was stated above, the received data is of indicative nature because the determination of the gender or age within the field of vision of the camera is estimated and may be different from real facts in every concrete case. Despite the indicative nature, the analytical and statistical data, generated by the Software, provides an increase of effectiveness in promoted by the Client products and services, as well as improve target sales of advertising content.

We assure you that Prestigio Addreality Software is in line with all current Data Protection legislature (in particular with General Data Protection Regulation (EC 2016/679), Federal Law of Russian Federation “About personal data” (№152-ФЗ from 27.07.2006), Law of Republic Belarus “About information, informatization and data protection” (№455-3 from 10.11.2008), Law of Republic of Kazakhstan “About personal data and its protection” (№94-5 from 21.05.2013), Law of Ukraine “About personal data protection” (№2297-4 from 01.06.2010)). According to the General Data Protection Regulation (EC 2016/679) Article 4 “Personal Data” means any information relating to an identified or identifiable natural person, where “Identifiable natural person” is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. According to provisions stated above, we can confirm that is not possible to identify natural person and (or) identity of the given natural person using the data, received while using the Prestigio Addreality Software (not possible for the Prestigio as well not possible for the Client), because of the factual absence of the any recorded information (data), which might be used to identify the natural person.